Making sure fighters are on-weight and in perfect condition has become a big component to the UFC’s plans.
The promotion recently announced that they have entered into a partnership with Trifecta Organic Meal Delivery as the first-ever official partner of the UFC. The multi-year deal also establishes a new sponsorship category for the UFC.
Under the groundbreaking new agreement, Trifecta will have a branded presence at the UFC Performance Institute, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.
“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”
The two sides first worked together last year at UFC 217, which featured Georges St-Pierre defeating Michael Bisping to become middleweight champion.
“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO. “We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”