Thanks to a partnership with Nakornloung Promotion, ONE Championship is jumping head-first into the boxing world in Asia.
At the upcoming ONE: Kingdom of Heroes event in October, WBC super flyweight champion Srisaket Sor Rungvisai will headline and defend his title. The event takes place from the Impact Arena in Bangkok.
“Our work in boxing has always been driven by our passion and love. The best part of it is that we get to give life-turning opportunities to boxers and their families. Each of them has their own stories, but they are all driven by the same dream – to be the world champion,” said Thainchai Pisitwuttinan, the head honcho of Nakornloung Promotion. “I am glad that our promotion and ONE Championship have coalesced in having a common mission and vision for combat sports athletes around the globe.”
Dipping its toes into boxing is a no-brainer for ONE Championship after it launched the highly-acclaimed ONE Super Series last April, which was created with the purpose of showcasing the purest forms of striking arts such as Muay Thai and kickboxing on the biggest and most prestigious stage of competition.
“When we started seven years ago, nobody wanted to talk to us. They didn’t even want to work with us. Of course, that changed eventually. We have experienced such exponential growth in all areas. If we could do for it mixed martial arts, we can do it for boxing as well,” ONE CEO Chatri Sityodtong stated.
Since its inception in 2011, ONE Championship has taken mixed martial arts in Asia into greater heights, broadcasting to over 1.7-billion potential viewers across 136 countries around the world.
In line with ONE Championship’s strategy of developing local and homegrown mixed martial arts athletes, the promotion ventured and scouted talents into new markets like Cambodia, Thailand, Malaysia, Brunei, Indonesia, India and Vietnam as well as untapped areas of the Middle East, China and Russia.
Sityodtong attributes the promotion’s success to its content and its extremely-loyal fans that are growing in number every single day.
“ONE Championship captures the essence of entertainment similar to a show in Las Vegas, but combines it with the sporting excellence of elite martial artists. It also breaks the mold of being a global sports media property that is based in Asia,” he explained.