The “king” is dead?

Former Ultimate Fighting Championship (UFC) welterweight champion Georges St-Pierre is finally making his return to the Octagon after nearly four years away from mixed martial arts (MMA).

“Rush” was previously considered the top draw in UFC and Michael Bisping, who will fight St-Pierre at middleweight, was hoping the French-Canadian would retain his box office success, which of course would return beaucoup bucks for “The Count.”

Yeah, about that…

UFC color commentator Joe Rogan has some bad (or perhaps sobering) news for the brash Brit, courtesy of his Fight Companion podcast (via Bloody Elbow):

“Bisping vs. GSP. Now, I’m hearing that’s not selling well, Madison Square Garden. That’s unfortunate. Here’s the thing, though. If you really stop and think about it, that was four years ago since (St-Pierre) last fought Jonny Hendricks. The people that are into the UFC now, they’re post-Ronda Rousey, post-Conor McGregor, the casual fans. The hardcore fans like you and I, we’re gonna watch that fight, for sure.”

So is this guy.

Bisping and St-Pierre will collide in the UFC 217 pay-per-view (PPV) main event, which takes place Sat., Nov. 4, 2017 inside Madison Square Garden in New York City, featuring preliminary bouts on FOX Sports 1 and UFC Fight Pass.

It’s surprising to hear UFC 217 is not moving seats, considering the headliner is anchored by two addition title fights in the men’s bantamweight and women’s strawweight divisions (see the entire fight card here).

Maybe this wasn’t a fluke after all?