While White is indeed selling a portion of UFC ownership, he promises he’s remaining in charge of the promotion.
Sorry, Dana-haters. The longtime UFC president isn’t going anywhere.
Earlier this week, news surfaced that WME-IMG had secured an addition $1.1 billion worth of investment in their company, with the money being used to buy out various minority UFC stakeholders. While most people assumed this meant Abu Dhabi investment company Flash or maybe some of the A-list celebrities involved in last year’s UFC purchase, some wondered if this meant perhaps Dana White was getting bought out and maybe even tossed out.
The UFC president has had a tumultuous year, struggling to put together big money fights without offering big money raises to the fighters on his roster. And as the list of past and ongoing feuds with stars and champions continues to grow, the question became worth asking: was White still the right guy to run the UFC moving forward?
“I’m not going anywhere, brother,” White relayed to the Los Angeles Times. “Not only am I not going anywhere, I’m actually making moves in the office and doing [stuff] and changing things for the way I really want it. I’m burrowing myself in like a … tick.”
The LA Times also clarified that the 1.1 billion investment and subsequent buyouts allowed WME-IMG to take majority ownership of the UFC with a 51% stake. While the Fertitta brothers and Dana White are selling portions of their stake, they aren’t all being fully bought out. Other minority investors selling off partial or full chunks of the UFC include banks, investment companies, and United Arab Emirates investors.