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UFC Sold To WME|IMG, Dana White To Remain President

wme|img

The UFC put an end to months of speculation regarding a sell of the company late Sunday night, announcing the WME|IMG had acquired the promotion.

UFC president Dana White will remain in his same role, while Lorenzo Fertitta will step down from his following the closing of the process. Both Lorenzo and Frank Fertitta will retain a passive minority interest in the organization.

Below is a complete press release detailing the deal, along with explaining who WME|IMG is:

WME | IMG today announced the acquisition of UFC, the world’s premier professional mixed martial arts (MMA) organization.

A global leader in entertainment and sports with a portfolio of more than 800 owned, operated and/or commercially represented events, WME | IMG will also serve as UFC’s operating partner. WME | IMG, which has a proven track record of building leading sports brands, will focus on accelerating the sport’s popularity and presence around the world. Silver Lake Partners and KKR will join WME | IMG as new strategic investors, along with MSD Capital, L.P. and MSD Partners, L.P. which will provide preferred equity financing.

“We’ve been fortunate over the years to represent UFC and a number of its remarkable athletes,” said WME | IMG Co-CEOs Ariel Emanuel and Patrick Whitesell. “It’s been exciting to watch the organization’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We’re now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale.”

Founded in 1993, UFC is one of the largest and fastest growing sports brands in the world, particularly among millennials. The organization produces more than 40 live events annually and is the largest Pay-Per-View event provider in the world, broadcast in over 156 countries and territories, to nearly 1.1 billion television households worldwide, in 29 different languages. UFC continues to capitalize on digital distribution platforms via its wholly-owned subscription over-the-top service, FIGHT PASS, delivering exclusive live events, thousands of fights on-demand and original content to fans around the globe.

UFC held its much-anticipated UFC 200 event in Las Vegas on July 9. Since its centennial event in 2009, UFC has undertaken a number of measures to increase awareness among fans globally, expanding its presence in Europe, Latin America and Asia, and adding women’s divisions. The organization has also led the way among sports in promoting athlete safety. UFC is one of the largest contributors to the Cleveland Clinic’s Professional Fighters Brain Health Study, and it has the most robust drug testing program in professional sports administered by the U.S. Anti-Doping Agency (USADA).

“No other sport compares to UFC,” remarked Dana White, UFC’s President who will continue in that role. “Our goal has always been to put on the biggest and the best fights for our fans, and to make this the biggest sport in the world. I’m looking forward to working with WME | IMG to continue to take this sport to the next level.”

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