The UFC announced on Tuesday plans to GO BIG starting Friday, September 4 with the launch of a seasonal campaign.
The press conference will take place prior to weigh-ins for UFC 191 in Las Vegas, with UFC president Dana White and several others in attendance. FightLine will provide a live stream of the press conference, as well.
The GO BIG campaign will launch September 26 with UFC Fight Night 75 in Japan and conclude with UFC 195 in December.
Ronda Rousey, Daniel Cormier, Conor McGregor, Robbie Lawler, Joanna Jedrzejczyk and Rafael dos Anjos – all current UFC champions – are expected to attend the press conference.
In all, the GO BIG campaign will see the Octagon travel to seven countries over five continents with seven world titles on the line and host 11 events in the span of 100 days.