In a recent press release, the UFC announced the hiring of Peter Vesey to the role of senior vice president of agency partnerships.
Along with the hiring, the promotion will be opening a satellite office in the New York region. Currently, pro MMA is banned in the state of New York, but the UFC has went ahead and filed the necessary paper work in hopes of holding a 2016 event.
Below is the complete press release:
UFC is pleased to announce Peter Vesey has joined the organization as Senior Vice President of Agency Partnerships. Based in the New York City metropolitan area, Vesey will lead UFC’s strategic partnerships with top advertising agencies around the world to ensure the continued success of UFC and the growth of its brand. Opening a satellite office in the New York region will uniquely position UFC to maximize its role as an important media influencer, while uniting key sponsors and global advertising agencies to create compelling marketing solutions and impactful ideas.
On the announcement, UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder said: “Peter brings extensive experience and knowledge to the UFC organization and we are thrilled to have him build strong partnerships with leading advertising agencies. With a dedicated executive based in the New York area, UFC will be able to better manage the needs and relationships between our sponsors and advertising agencies around the world.”
As an industry leader in creating innovative and successful marketing campaigns, Vesey has developed start-up organizations, managed transitions during corporate mergers, and expanded new business at every level of his career. Previously at FOX Sports, Vesey successfully developed and managed the UFC portfolio for the network, negotiating strategic partnerships between the organizations and key sponsors like Coca-Cola, Samsung, Microsoft, Reebok, Anheuser-Busch and Harley-Davidson. Vesey was also part of the launch team for Classic Sports Network— which was ultimately sold to ESPN— and oversaw its tremendous growth as a leader in the emerging market of sports programming.
Vesey added: “As UFC continues to develop captivating stories around its brand and athletes, the advertising industry has quickly recognized UFC for its growing and passionate audience. With the UFC organization experiencing tremendous expansion over the past few years, it will be important to identify advertising partnerships that can utilize the strength of the UFC brand by leveraging its key sponsors to deliver compelling ideas to our audience.”