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UFC On FOX 16 Delivers Strong Numbers For Network

ufc on fox 16

The recent UFC on FOX 16 event that featured T.J. Dillashaw besting Renan Barao to retain the bantamweight title has come back with strong numbers for both the promotion and FOX.

In a press release by FOX, the card generated an average of 2.8 million viewers for the two-plus-hour main card that also showcased Miesha Tate’s win over Jessica Eye.

Below is the complete release:

The exciting championship rematch at FOX UFC Fight Night: Dillashaw vs. Barao 2 that saw bantamweight champion T.J. Dillashaw score a fourth-round TKO victory over No. 1-ranked Renan Barao, delivered a 1.7/4, for the four-fight main card from 8:00 PM ET to 10:30 PM ET.

The show posted an average of 2.8 million viewers watching the FOX broadcast network on Saturday night, up +13 percent over last year’s comparable 1.5/3, with 2.5 million viewers, according to Nielsen. The show ranked as the top-rated sports event of the day.

The audience peaked during the final fight of the evening, garnering a 2.4/5 and 3.8 million viewers.

Saturday night’s fight card opened with a 1.3/3 as Joe Lauzon made short work of Takanori Gomi with a first round TKO. The second bout of the night, which saw Edson Barboza emerge victorious over Paul Felder for an epic battle that went the distance, did a 1.6/4. The women’s bantamweight match averaged a solid 2.0/4 as Miesha Tate defeated Jessica Eye by decision.

The UFC Fight Night powered FOX to place first for the night in primetime among the broadcast networks across key demos including Men 18-49 and Adults 18-49. Earlier in the day, FOX’s coverage of the UFC Fight Night Prelim bouts from 6:00 PM ET – 8:00 PM ET posted a 0.9/2, with 1.3 million viewers, +13% better than last year’s delivery (0.8/2).