The UFC has another official sponsor, confirming Monster Energy as the official energy drink of the promotion.
Ronda Rousey, Anthony Pettis and Johny Hendricks were all named as select athletes who are already sponsored by the energy drink, with more to come.
“The UFC is excited to partner with a category leader like Monster Energy and introduce them to our fans who embody the same enthusiasm and passion synonymous with their brand,” UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder said. “This new multi-year deal will bring new and exciting experiential opportunities and unique in-market retail promotions.”
Monster Energy was placed on the Octagon canvas during UFC 184 and will also be used for future promotions going forward.
“We are excited to partner with the world’s leading mixed martial arts organization as the official energy drink of UFC as we expand our commitment into the MMA category,” said Sam Pontrelli, Monster Energy Senior Vice President of Marketing. “Through this partnership we will build a stronger brand position and expand our reach globally, thereby gaining exposure to a new audience while supporting the sport’s premiere athletes. We look forward to a long and mutually beneficial relationship.”