But I think that, again, it's about bringing in -- we knew that the hurdle with the advertisers was breaking in to the mainstream realm for this sport. And we did a great job and we're pleased with what happened on the 31st and I think the advertisers were pleased so now let's continue to do good by them, let's grow their loyalty, and let's expand the business. I mean, that's what we're working on.

Greg Delong: (With your different brands and fact you promote about 80 shows a year, do you see a time that MMA could be like it was back in the day of boxing when you could see Muhammad Ali and Ken Norton fight on free TV on something like a weekly, one- or two-hour-mixed martial arts show?) Have there been any discussions with anything like that or is that too far down the road?

Doug DeLuca: No, no, not at all. You're actually a visionary. I can't talk too much about it now, but we're probably going to announce another broadcast deal pretty soon with a cable network that will do similar to what you're saying -- where you'll see all our brands in action. Our exclusive partner in reality TV, Mark Burnett, a reality show guru, and ProElite are constantly working and developing reality shows around the sport.

We're actually working with Frank on some stuff as well. Frank's got a great, brilliant mind for MMA and for reality TV so we're constantly working on that and weekly shows that bring great MMA from around the world and around the country to fans and just grow the sport, the fan base, and keep a great venue for the fighters. That's what we're doing constantly. It's what we do at ProElite.

Operator: We'll go next to Randy Harrison with Nokaut.com.

Randy Harrison: Doug, you spoke about the pacing of the first CBS show. There are going to be only four fights (on CBS this time). Was that a plan even before the second show had been announced with SHOWTIME and CBS, or did that come about more with the pacing issues of the first show?

Doug DeLuca: It's just simple mathematics, right. I mean, you just have a two-hour time block. But then you have a number of commercial spots that eat up time from that two hours. You look at the fights and with two title fights, right, you’ve got five rounds of five minutes each. And then you have the female fight at three threes, and you have Diaz and Denny at three fives. So if you just do the math -- four fights with some commentating and announcing in-between -- you're hitting the brink, right? (And) you have to really plan for all them going the distance. We all know that’s not the norm in MMA, but it certainly could happen. So, it wasn't planned that way. It was just (with two title fights), we said that this is what we have to do to be safe.