CBS TELEVISION NETWORK
Moderator: Mitch Graham
July 15, 2008
Operator: Good day and welcome to the press conference call for CBS EliteXC Saturday Night Fights. Today's conference is being recorded (replay info at bottom of transcript).
At this time, I’d like to turn the conference over to Mr. Mitch Graham. Please go ahead, sir.
Mitch Graham: Good morning, everyone. Welcome to today's conference call for CBS EliteXC Saturday Night Fights.
We will have to two members from our announce team on the call today, Gus Johnson is on the call and Frank Shamrock is currently receiving a bone scan but will be joining us here on the call.
Just a couple of things. As you guys know, our second primetime MMA broadcast on CBS is happening on Saturday July 26th live from the Stockton Arena in Stockton, California. We have a – as I'm sure most of you have seen we have a little bit of a unique programming model for this – second broadcast. SHOWTIME's going to kick off the night from 8-9 p.m. (ET/PT) with three fights and then followed by the primetime CBS broadcast with four fights from 9-11 p.m. (ET/PT) so it should be a fun, very exciting evening on both SHOWTIME and CBS. The four fights to CBS broadcast obviously going to be highlighted by the rematch between "Ruthless" Robbie Lawler and Scott "Hands of Steel" Smith, again, for the EliteXC middleweight title.
At this point, I'd like to turn it over to our Executive Chairman of ProElite, Mr. Doug DeLuca.
Doug DeLuca: Great. Thank you very much, Mitch. I appreciate it. And thanks, everyone, for coming on to the call. I want to thank the ladies and gentlemen of the press. As always, we appreciate your interest and we appreciate you writing about us. So thank you.
As Mitch said, we're very excited to be doing our second installment of CBS EliteXC Saturday Night Fights (coming) on the heels of what we feel was a very, very successful first outing. We wanted to follow it up with just as much jam-packed action and a world-class fight card and we just wanted to keep the momentum going. As most of you know, the event on May 31st on CBS that we did was the first primetime event ever (and) was the most highly rated MMA television show in the U.S. We're just very excited about that and what was done there.
One of the things that's exciting to us is the fact that we gained – we think – in addition to the hardcore fans that came out to watch that night, a lot of new fans to the sport . This is a great sport, mixed martial arts, for those who sometimes get confused, but we think we gained a lot of new fans and the good part was they stuck around and they watched. I give kudos to the NFL. The NFL did a great job of teaching people how to watch football and that was important because it drew people in, it helped people understand what's going on. (I think we did a great job of educating the newer fans the first show.)