White on his to-do list for UFC's future

This list is long. There's not enough time in the day to knock out the things on my list. That's why everyone's been chirping about this announcement. Remember the Bud Light deal? When I announced that Anheuser-Busch was the sponsor of the UFC now, that thing didn't get anywhere near the pop that it should have. You know why? Because the media and the fans don't really understand how [deleted expletive] huge that is, the magnitude of an announcement like that. We couldn't get a sponsor to save our life five years ago. I flew around on a plane and went to all the majors, trying to get them to sponsor The Ultimate Fighter and nobody would touch it with a 10-foot pole. Now the biggest and the baddest sponsor in the world, Anheuser-Busch, Bud Light is the sponsor of the UFC now. And people are like 'Oh, good for you. You got a Bud Light sponsorship and you're going to get money." [Forget] the money. I don't care about the money.

Not only is [Anheuser-Busch] the biggest beer company, they're the biggest sports marketing company on the planet. And it's global. So they're an amazing and strategic partner to help us take this sport to the next level.

The announcement I [made June 18] is so [deleted expletive] huge in terms of what it means to the business side of this thing, what it means to the fighters and where we're going to take this thing in five years. Everyone's looking at "right now." I'm working on things that are going to happen two, three, five years down the road. We're in this thing for the long haul. Remember that I told you this: in the next five to eight years, this thing's going to be the biggest sport in the world -- bigger than the [freakin'] NFL, bigger than Major League Soccer, bigger than World Cup soccer or whatever the hell they call it. Bigger than anything. So remember I told you that.

To read the rest of this interview with much more from Dana White, click here.