UWC rule #4-Grow the organization in between the live shows. Foran knows how to make the most of the down time between events when other promoters count their money and pat themselves on the back. He makes professional DVDs of the shows and distributes them to networks and mass media outlets to get the word out about the UWC. It shows his dedication to the job and leads nicely to rule number 5.

UWC rule #5-Get a mass media deal. With just four shows completed the UWC is already being broadcast on FSN - Fox Sports Network’s Sunsports and SportsSouth through Fightzone TV, Comcast Sports Network’s Mid Atlantic Region, and satellite coverage due largely to Foran’s untiring efforts to get out there and spread the word about his organization. But the big feather in his cap is Sherdog.
“Honestly I would take Sherdog over a TV network anytime because I see a great opportunity to use the internet to gain massive exposure quickly, and they were willing to take a chance on the UWC” he says. “With Sherdog hungry MMA fans can come onto the site at anytime and watch it. They also have a worldwide audience and brand name recognition.”
Their arrangement with Sherdog to promote and stream UWC shows “LIVE” around the world and make them available for download and viewing anytime for free, and the hiring of a credible MMA journalist (Luke Thomas - Editor and Chief of BloodyElbow.com and Host of the MMA Nation radio show) have introduced the UWC to a whole new audience and pushed their boundaries far beyond the east coast. The end result was a professional product and a wider fanbase.

UWC rule #6-Exercise financial efficiency. Incredibly the UWC has a total deficit of less than 1% of the fifty plus million EliteXC spent, and that’s for all four of its shows and yet still maintains a polished and professional image. That’s extreme frugality with a big show feel, that’s almost unheard of in MMA today. You won’t find Foran and his crew needlessly spending money like EliteXC, which was widely ridiculed for blowing lavish amounts of cash on expensive office suites and costly live events. “All things being equal I believe the UWC has grown farther in a shorter amount of time, spending less money than most.”
“It pains me to see the way EliteXC wasted money. If you gave me ten percent of the venture capital some of these other shows started with there would be no limit to what I could build,” Foran says. “If we were to fail it will be for different reasons than those other shows. You will never see the UWC in a position they put themselves in,” he says of the UWC’ s finances. “We will stay in the MMA game as long as we are making progress from show to show and reaching our goals. I like to say, you can’t buy love, you can’t buy happiness, and you certainly can’t buy what it really takes to build a great MMA show.”