“The brand of me the last 11 years, the competition I’ve been doing, I feel like I got my ass kicked the last 11 years. I’ve set some historical marks, and now I’ve set some goals for fighters in the future. Myself, I defended my world title five consecutive times. I’ve done a lot in the last 11 years that I think a company needs a name like myself to succeed. And EliteXC may be that company.”

At the tender age of 33, Ortiz hasn’t won a significant fight in over three years, and was 0-2-1 in his last three UFC outings. At his point in his career, many feel that Ortiz is no longer interested in fighting, but is only using MMA as a springboard for his other business ventures, particularly his clothing brand, Punishment Athletics.

“I just added a bunch of new stuff to Punishment Athletics clothing,” Ortiz said of his prized clothing line. “We’ve got a bunch of new kids stuff, and we added a bunch of women’s clothing also. Our brand is growing. We’re not as big dogs as TapouT is just yet, but maybe me coming to CBS that will happen.”

Now does that sound more like a hungry MMA fighter talking, or a savvy business man?