So they came back in about a week with a catalog. Basically they put together, with their staff, a catalog of clothes and stuff. We came up with the name Xtreme Couture, we liked Xtreme Couture. So we started trade marking the name for various things through their attorney and were going to create what they call a reverse merger – which is a small stock company that would be a publicly traded company with Xtreme Couture clothing. We started doing more investigating because I’m the furthest thing from a savvy business man [laughs]. I found out there were a lot of issues and problems with those types of companies and decided that that was not the kind of headache that I needed. So we kind of pulled back from the Who’s Your Daddy? model – and they didn’t really care, they had their deal going on with their energy drinks and stuff; but we still had the idea and the trademarks.

When I started looking at coming out of retirement I was approached by Todd from Affliction. He wanted us to wear an Affliction shirt to my next fight. They wanted to sponsor me and make it a signature shirt. We struck up the sponsorship deal and after the fight the shirt just went crazy, we sold tons and tons and tons of that signature shirt. Todd started looking at the gym and the clothes with a name like Couture and it kind of fit so he talked to me about forming a partnership with our trademark and Affliction and doing more of an athletic line along the lines of Affliction’s clothes. It seemed like a perfect fit. This last six months we’ve been on the market it’s just gone crazy. We’re going to be in all these stores like The Buckle all across the country and we can’t keep up, it’s just awesome.

Todd’s obviously very, very good at what he does with both the manufacturing side and the distribution side and I was very lucky I guess to be born with a last name like Couture, so things worked out.

To read part one of this story click here.