Dana White appears on CNBC's Conversations with Michael Eisner Wednesday, November 28 at 9am ET / 6 am PT. The show will reair at midnight ET / 9pm PT.

It was once called "barbaric" but today mixed martial arts - a combination of judo, wrestling and boxing - is racking up big television deals and product endorsements. Dana White is the business brains behind the sports biggest brand - the UFC. Join Michael Eisner as he takes to the Octagon for an exciting inside look at one of the fastest growing sports and entertainment attractions in the U.S.

EXCLUSIVE: Dana White gives Michael a first look at the new UFC fine art book titled OCTAGON™.