It was announced on Tuesday that the Glory-Spike TV television relationship will cease to exist after a two-year run.
In all, Spike TV aired 14 Glory events dating back to 2013 and ending last month with Glory 24. That card averaged 418,000 viewers.
Glory 25 takes place November 6 and features Robin van Roosmalen vs. Sitthichai Sitsongpeenong for the lightweight title.
Glory’s CEO, Jon J. Franklin, provided a statement on the decision to MMAMania.com Tuesday:
Spike was a solid platform to introduce GLORY and kickboxing as a whole in the US. We of course leave the door open to working with Spike again, but for right now, the fit isn’t perfect.
GLORY needs a partnership with a dedicated sports broadcaster, an established destination for the world’s greatest athletic events. With more original content, shoulder programming and a view to brand building for the organization and our athletes coming up, GLORY will be able to take its next step as a global sports property.
We want to elevate the sport further and moving from a men’s entertainment network to a dedicated sports network with broadcast affiliates that will best serve this goal.
Since we began, GLORY has delivered the most exciting stand-up fighting available and our fans worldwide will not miss that opportunity. Our next card, GLORY 25 Milan will air on US television, as will every card after that. We’ll have an update on where to watch shortly. Stay tuned.