Jon Jones, Junior dos Santos, Anderson Silva all have strong Nike contracts.
However, that hasn’t stopped the UFC from looking to branch out itself and jump into the merchandising game.
Along with producing their own line of clothing, UFC president Dana White has previously stated that discussions are ongoing with Reebok. Tuesday, he was asked about an update on the situation.
“It went great,” he said. “We are still talking.”
As for a timeline, White said “yeah” in regards to a deal getting done this year. He also added that are “talking with lots of people” in reference to sponsors.