Bellator’s run on Spike TV has been short-lived, but the ratings difference from previous years has already substantially improved. Bellator CEO Bjorn Rebney was stoked with how Spike TV treats him and the promotion since they started airing in January.
“I’ve got these partners on Spike who knows the space,” said Rebney on Knockout Radio. “They love our sport. They watch MMA. They track MMA. They know the undercard guys on the Spike.com fights. They know who’s a prospect. They know who is on the last leg of their career.”
Season 8, which was the Bellator debut on Spike TV, never dropped below 700,000 viewers out of their 10 live shows. The number peaked at Bellator 85 with 938,000 viewers and the season closed with 901,000 viewers.
The season prior only once made it past 200,000 viewers. That was when the promotion aired on MTV2.
The 2013 Summer Series returns with Bellator 96 on June 19 from the Winstar World Casino in Thackerville, OK. A lightweight title fight headlines and the opening rounds of a four person light heavyweight tournament begin.