Ronda Rousey’s star power continues to grow, as the UFC female bantamweight champion recently signed a one-year endorsement deal with XYIENCE Xenergy.
XYIENCE produces energy drinks and is based out of Las Vegas.
“The XYIENCE brand has been a huge part of MMA culture for so many years, so it is really exciting for me to be a part of the team,” Rousey said. “I feel it is important to be aligned with people and brands who believe in what I am trying to achieve. Because of its long history in the sport, XYIENCE understands the significance of this moment in time for women in MMA. I’m honored to be a part of the XYIENCE brand.”
Rousey will coach on the upcoming season of The Ultimate Fighter against Cat Zingano, while the two are expected to face each other later this year.