When there’s a UFC card going on a nice number of Brazilians are watching, making it one of the largest markets for the sport. UFC CEO Lorenzo Fertitta has seen the figures and about a quarter of Brazil flips on the UFC when they host a card.
“When we do fights there on free-to-air, we’re hitting between 40 to 50 million viewers,” said Fertitta on MMA Junkie Radio. “There’s about 190 million people in Brazil. If you index that, we’re essentially doing Super Bowl-type numbers four times a year for our live events.”
For UFC on FX 7 in January, the promotion had over 9,000 fans inside the Ibirapuera Arena. When they hold events in larger locations such as the HSBC Arena, the number passes 15,000 fans.
To date, the UFC has at least three more shows this year out of Brazil. UFC on FX 8 is May 18 from the Arena Jaraguá. Then UFC on FUEL TV 10 is set for June 8. The summer months close on August 3 for UFC 163 from the HSBC Arena.
Fertitta said the FX card was an immediate sellout. It’s headlined with Vitor Belfort vs. Luke Rockhold.