Bellator MMA’s first quarter of live events on Spike TV generated an average television audience of 861,000 viewers, according to a release. The promotion culminated with 952,000 viewers last week.
Bellator’s broadcasting improved the time slot in the 25-to-34 male demographic by 36-percent compared to last year.
Starting in January, Bellator shifted off of MTV2 and to Spike TV. Both networks are owned by Viacom. The series also runs in conjunction with TNA Impact Wrestling.
“As the television home of mixed martial arts, we were thrilled to deliver our fans an exciting, action-packed live Bellator event every week with the compelling story-telling and high production values viewers expect from Spike,” said Kevin Kay, president of Spike TV.
Bjorn Rebney, the CEO and chairman for Bellator, added “our partners at Spike have given Bellator an enormous platform to showcase some of the best mixed martial arts on the planet. And this is just the beginning.”