Bjorn Rebney is the CEO of Bellator, but that title means nothing according to Dana White. The UFC president went on that Viacom runs Bellator and Rebney is just the face that interacts with the media.
“Bellator doesn’t even exist anymore,” said White during the UFC on TV post-fight media scrum. “Bjorn doesn’t run Bellator. Viacom runs that company and they’re a multi-billion dollar business and one of the most powerful media companies on earth. They sit on five and a half billion in cash.”
With such a large amount of cash, White wonders why they don’t pay Eddie Alvarez what he’s do. Alvarez recently took Bellator to court, stating that their counter offer to the UFC’s contract was not similar. The judge sided with Bellator and blocked an injunction by Alvarez to compete at UFC 159.
White thinks that Viacom should look at their ratings as they continue to drop. Last week’s show was the first time the Bellator rating didn’t drop from the previous week. Bellator debuted with Season 8 in January on Spike TV and have held five shows to date.