The UFC struck gold when they landed a spot on Spike TV to air their new reality show The Ultimate Fighter in 2005. Years later, the UFC would switch to FOX in hopes of expanding their revenue.
With Spike TV now in need of a new a program, in stepped Bellator. The promotion had recently been backed by one of the top mass media companies in the country in Viacom and their CEO Philippe Dauman.
The New York Times is now reporting that Viacom invested $50 million for a majority stake in Bellator and helped them secure the TV deal with Spike. Prior to that, Bellator had been airing on MTV2 since Season 4 in 2011.
This year, on January 17, Bellator debuted on Spike TV and has had five shows to date. They have averaged 796,200 viewers since their last show this past Thursday.