UFC president Dana White had a long, prosperous relationship with Spike TV for several years. However, once White decided to sign with Fox Sports, the gloves came off between the two sides.
Currently, Eddie Alvarez appears to be stuck in the middle. The UFC wants the lightweight star, while Bellator – which airs on Viacom’s Spike TV – believes they did everything legal to match the deal presented to Alvarez by the UFC.
During a recent extended interview with UFC Tonight, White put on the “big boy” gloves and made it known how he feels about Viacom, Spike TV and the whole Alvarez ordeal:
“Here’s the thing: the right to match deal works out for the fighters. That’s where a fighter finds out what he’s truly worth. The lawyer for Bellator? He’s either the biggest moron in the history of the world or a liar. For this guy to go out there and say that Spike and Fox are exactly the same is the most ridiculous statement ever made in the history of the world.”
Bellator crossed out the word “UFC” in the contract given to Alvarez, making it known they planned to match each item. That includes compensation for competing on Spike TV and pay-per-view revenue, even though Bellator has yet to schedule a PPV event.
“What kind of numbers does Spike TV pull every week? Our prelims on FX pull better numbers than their live main events do! On FX! Let’s not even talk about Fox, Fox shouldn’t be in the discussion! Eddie Alvarez is getting screwed big time.”
As for that previous relationship with Spike TV, White let it be known how that all grew to be, as well.
“We paid $10 million to be in a time buy on Spike TV. They act like they were these geniuses that saw this sport coming. Comparing Spike TV to Fox is a joke and it’s horrible what’s happening to Eddie Alvarez.”