UFC president Dana White is one of the most reachable people in charge of a multi-million dollar industry thanks to the use of Twitter. White is a mainstay on the social media site, and as he told Mashable.com recently, the entire UFC roster is, as well.
“Today we have 475 athletes under contract and every one is active on Twitter,” White said, “and you’ve got them on Facebook, too, with followings that range from 20,000 to 2.8 billion.
The UFC started offering bonuses to their fighters for use of Twitter. UFC middleweight champion Anderson Silva has 2.8 million followers, while White boasts 2.3 million – well ahead of NFL commissioner Roger Goodell and his 345,000.
White is scheduled to be the keynote speaker at BusinessNextSocial in January, offering other industry leaders insight on how the UFC has taken advantage of social media. Fights are streamed live on Facebook, and as White said, “It’s literally how we operate now.”