During The Ultimate Fighter 16 Finale, commercials for rival Bellator aired during intermissions. Dana White understands the move by Bellator as a simple business maneuver and didn’t have any ill words about the commercial.
“They’re doing the stuff they feel they have to do to get some recognition or whatever,” said White. “I don’t blame them. I would too, if I was them. I’d be looking at everything I could to try to make myself look like the UFC or advertise anywhere near the UFC. I don’t blame them.”
Bellator officially leaves MTV2 for Spike TV starting in January. The UFC called Spike TV home for several years before leaving in late 2011 for FOX. Bellator 85 from the Bren Events Center will be the promotion’s first appearance on the new TV station. The January 14 card will feature the featherweight and lightweight titles being defended.
“What you can do is what they’re doing – they go into the local markets and they buy local advertising,” said White. “It’s not a big deal. More power to them.”