Glory Managing Director Marcus Luer is ready to expand the kickboxing company, which was a factor in their reasoning to work alongside DREAM to produce the New Year’s Eve show.
“Glory as a brand has always had a global approach and global vision,” said Luer to MMA Weekly. “Japan has always been part of the plan to expand into this marketplace, and DREAM has allowed us to be quicker, bigger [and] better in Japan. It just fell nicely into what we were looking for.”
The future of DREAM following the December 31 show is unknown as Glory is only backing the one event.
The combined show will be called DREAM 18: Special NYE 2012 and takes place from the Saitama Super Arena in Japan. The show, which is said to have more money placed on the production end this year, will have MMA fights and a 16 person kickboxing tournament.
Luer said expect to see Glory reach the U.S. sometime next year.
“We just spent the week here trying to finalize some pieces to make a full assault on the U.S.,” said Luer. “We’re rolling out some events early next year; we’re going to be on TV and will be launching our first full big Glory show there next year as well.”