UFC CEO Lorenzo Fertitta sees bringing The Ultimate Fighter (TUF) to India as a clear challenge, but believes MMA and the country will fit well together.
“It’s a market we think has a lot of potential, but we are literally starting from ground zero,” said Fertitta. “People [there] really don’t know anything about this sport or the UFC.”
The UFC has a TV deal with SONY SIX to produce and air the episodes in India. Filming is set for the summer of 2013 and will air later that fall.
“What we’re finding through our research is they want alternative sports,” said Fertitta. “High-paced, fast action – all of those things. Well, the UFC is pretty much fits that bill. There’s nothing else out there that we think really does.”