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Bruce Buffer Clears Up Recent Decision To Remark “It’s Fight Time”

UFC Octagon announcer Bruce Buffer surprised many MMA fans when he recently remarked, “It’s Fight Time,” before the main event of UFC on Fox: Shogun vs. Vera. Buffer cleared up the decision to shift away from “It’s Time,” in an interview with Middle Easy.

“Just, basically, I was trying out a couple of things,” Buffer said. “I’m going through some marketing aspects and that is all I can really tell you right now. I wanted to try something for marketing purposes.”

Buffer, however, added that, “It’s time,” is his trademark, saying, “we all know that, and that’s basically where it’s at; that’s all I can tell you.”

Buffer has been the announcer for UFC events since 1996.