According to a report by TV By The Numbers, UFC on Fox: Shogun vs. Vera this past Saturday night finished second behind Olympic coverage. The final numbers were not known, as these were only preliminary ones.
The UFC event drew a 1.1 rating in the 18-to-49 age group, compared to a 7.8 by the Olympics. It did, however, increase in terms of viewers after every half-hour, going from 1.91 million to 2.36 for the final fight.
Earlier this year, a UFC on Fox event drew 2.4 million viewers. The first two UFC on Fox cards reached 5.7 and 4.7 million.