When it comes to the gold standard in terms of UFC pay-per-view buys, UFC 100 takes the cake. The event, which was held in 2009 in July, drew 1.6 million PPV buys and had a total gate well over $5 million.
UFC president Dana White has been pushing the July 7 UFC 148: Silva vs. Sonnen 2 as the biggest sporting event of the year, and expects to reach numbers close to that come next month.
“We plan on doing over a million buys,” said White, during a conference call earlier in the week. “We expect UFC 100 numbers.”
The main event features Anderson Silva defending his UFC middleweight title against Chael Sonnen in a rematch two years in the making. Sonnen has caused so much frustration to Silva that we have seen a new side of “The Spider” recently.
In the co-main event Tito Ortiz will compete against Forrest Griffin in his retirement fight. Ortiz, a former UFC light heavyweight champion, will be inducted into the UFC’s Hall of Fame during the weekend of the event.
UFC 100 featured Brock Lesnar unifying the UFC heavyweight title with a second round victory over Frank Mir, Georges St-Pierre defending his UFC welterweight title against Thiago Alves, and Ultimate Fighter coaches Dan Henderson and Michael Bisping squaring off.
Current UFC light heavyweight champion Jon Jones actually competed on the prelims for the card, downing Jake O’Brien.