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Video: Kimbo Slice Promotes The Ultimate Fighter 15

If you’re confused by Spike’s counter-programming efforts against The Ultimate Fighter 15 on FX, prepared to be more so.

SpikeTV is running a TUF-themed special every Friday night to be hosted by the series’ most popular contestant: Kimbo Slice. The Ultimate Fighter 15 debuts on FX tonight and will air on many consecutive Friday nights and Kimbo Slice really wants you to watch it.

Wait, what?

In their own bit of programming gamesmanship, the UFC apparently hired Slice to promote TUF 15, even though he’ll be hosting a show solely conceived to draw away ratings from TUF 15. It’s like doing commercials for Coke and Pepsi.