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Spike TV Continues Counter-Programming Efforts Against UFC

Since moving on from its longtime home on Spike TV in favor of the wider-reaching Fox network, the UFC has constantly had to deal with its old broadcasting partner’s counter-programming.

Ostensibly as a result of UFC-related programming being the main reason most people tuned in to Spike at all (the commercials for Blue Mountain State alone are enough to make you want to Elvis your TV set), the network has been packaging and airing blocks of the material they still have access to in a way meant to confuse viewers away from watching the UFC’s new programming.

When the UFC put on a heavyweight title fight between Cain Velasquez and Junior dos Santos for their debut on Fox, Spike aired a segment of footage featuring the two fighters, named Dos Santos vs. Velasquez: Unleashed for the Heavyweight Title.

On January 28, the UFC will air its second live fight on Fox, the aptly-titled UFC on Fox 2: Evans vs. Davis, which will feature a light heavyweight tilt between Rashad Evans and Phil Davis. On the same day, Spike is scheduled to run an extended block of their old fights titled UFC Unleashed: Evans vs. Davis.

The most recently announced effort to remain a thorn in the UFC’s side for breaking up with them their departure to Fox will be called The Ultimate Fighter Fridays and will counter-program the new version of The Ultimate Fighter, which is to air live on Friday nights on Fox branch channel FX. The show essentially sounds like a three-hour “Best Of” segment that will air opposite The Ultimate Fighter LIVE and will push for fan interaction.

The Ultimate Fighter Fridays will debut on March 2, at 9pm ET/PT, while The Ultimate Fighter LIVE will debut the next week on March 9, at the same time.