With the early numbers for UFC on Fox: Velasquez vs. Dos Santos looking a little lower than expected, it was assumed that a more detailed breakdown of viewership would reveal a more satisfying result for the UFC’s debut on network TV. That assumption proved correct, as MMAJunkie has reported a peak audience for the hour-long fight broadcast reaching as high as 8.8 million viewers.
Eat that Bob Arum.
The early average for the event was tallied at 4.5 million and later adjusted to 5.7 million, though this newest figure shows that a much larger audience tuned in for the actual minute or so of fighting.
The focus of the hour-long program was a heavyweight title fight between top-flight competitors Cain Velasquez and Junior dos Santos, but most of that time was devoted to indoctrination and analysis, as the actual fight itself was over at a minute-four seconds into the first round. Dos Santos floored Velasquez with an overhand right early on into the fight, paving the way for him to finish things via ground and pound shortly thereafter.
The quick ending to the bout had many questioning the success of the event, but these more nuanced figures paint a different picture.
UFC on Fox: Velasquez vs. Dos Santos went down at the Honda Center in Anaheim, California.