The early figures are in for last night’s UFC on Fox: Velasquez vs. Dos Santos broadcast, and the preliminary figures (courtesy TV By The Numbers) show that the hour-long program pulled in an average of 4.6 million viewers and drew a solid 2.1 rating amongst the 18-49 age group.
This is likely a disappointment to the UFC, who were looking to out-perform the previous benchmark set for MMA on network television by EliteXC: Primetime, a 2008 event that aired on CBS featuring Kimbo Slice and drew some 4.8 million viewers.
However, peak viewership figures have not been released for the event and, considering the fact that the actual heavyweight title fight between Cain Velasquez and Junior dos Santos lasted just over a minute, leaving the rest of the broadcast to be dominated by analysis and promotional material, the UFC and Fox may be able to draw more optimistic conclusions based on those numbers.
Besides, viewer response to one hour-long fight broadcast isn’t necessarily indicative of what the future holds for the UFC’s impending seven-year tenure with Fox networks.
UFC on Fox: Velasquez vs. Dos Santos went down last night from the Honda Center in Anaheim, California. For results and a full recap of the event, click here.