The UFC is growing at an alarming rate, and Lorenzo Fertitta, who owns a majority stake in the company with his brother, Frank, believes the combat sports promotion is now the most valuable asset in sports.
The UFC will look to build an even bigger fan base tonight with UFC on FOX 1: Velasquez vs. Dos Santos. FightLine will have complete coverage of the entire event.
Fertitta, in an interview with the N.Y. Times, discussed just how valuable he believes the UFC to be. Recently, Fertitta was named the No. 359 most valuable American; Frank was placed No. 355 on the list.
“I feel pretty comfortable saying we’re the most valuable sports franchise on the planet,” Fertitta said, “more than Manchester United, more than the New York Yankees, more than the Dallas Cowboys.”
The UFC has expanded its reach to include Brazil, Canada, the United Kingdom, Germany, Abu Dhabi already, and has events planned for Japan, Macao, Singapore and Sweden in the future.
“We’re on television in 150 countries,” Fertitta said. “We’re taking this thing worldwide.”
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