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Video: UFC Sticks It To Bob Arum In Latest “UFC On Fox” Promo

It’s no secret that there’s no love lost between longtime boxing promoter Bob Arum and UFC president Dana White. The two have gone back and forth publicly for years, with Arum consistently drawing White’s ire by making uninformed statements about MMA and his job as the head of the sport’s largest promotion.

Arum’s most famous rant on MMA came about through the efforts of MMAFighting’s Ariel Helwani, who held an interview with the crotchety promoter back in 2009 ahead of the Manny Pacquiao-Miguel Cotto fight (you can watch that interview here). The two debated the merits of MMA, with Arum providing the soundbites that the UFC used to put together the latest promo video for the landmark UFC on Fox 1 fight card.

Check out the video below to see the UFC rub their network debut in Arum’s face and don’t forget to check back on FightLine this Saturday, November 12, for our live, ongoing coverage of the UFC on Fox 1 fight card.