Chuck Liddell’s new role with the UFC as Vice President of Business Development has kept him around the sport that he helped build into a multi-million dollar promotion.
Now, with the UFC set to embark on a new deal with FOX Network that will help push the company to even higher grounds, “The Iceman” is happy to be there in a supporting role.
“I think the FOX deal is great. I am very excited for the guys, I just wish I was still in my prime and fighting,” said Liddell, during an interview last week at UFC 135. “(It means) they’ve accepted us as a sport, it’s the next step. This is the big time.”
Liddell retired after suffering three straight knockout losses to Rashad Evans, Mauricio “Shogun” Rua and Rich Franklin. But, his importance in the growth of MMA and the UFC reaches beyond just his fights, as he was one of the first to appear in mainstream movies and TV shows.
“I still want to fight, but the reasons for retiring stay the same and there is nothing I can do about that. I am happy doing what I’m doing,” Liddell said. “It is a lot of traveling, a lot of time away from home, but it is a lot of fun and I am getting to watch the sport I love.”