The UFC will make its long-awaited network TV debut this November 12 on FOX. For their inaugural appearance on the channel, they’ll be promoting a heavyweight title fight between champ Cain Velasquez and challenger Junior dos Santos.
Though details and specifics have yet to emerge, the UFC is planning on a major revamp in production and marketing, among other things; their stated goal is to bring MMA into the mainstream and aligning with a network that broadcasts most other major sports events is a good start.
It helps that the FOX executives believe in the product that the UFC is selling and are committed to increasing the ever-growing following of the sport. Though UFC president Dana White is adamant in his stance that the UFC has a ways to go before it can be considered mainstream, the promotion has long been considered the “Super Bowl” of MMA and it was revealed during today’s UFC on FOX conference call that FOX will be treating them as such.
“I will say one thing we will be doing is launching the UFC on Fox with a Super Bowl style red carpet and tailgate party with every star in Hollywood, and every dignitary we need to get out there to launch this thing,” revealed FOX Sports president Eric Shanks. “It will be á la Super Bowl tailgate and Super Bowl red carpet, with a huge party outside before the event.”
The UFC’s FOX debut will take place at the Honda Center in Anaheim, California.