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Video: Lorenzo Fertitta Talks Future Of MMA

The UFC today announced that heavyweight champion Cain Velasquez will be defending his title against Junior dos Santos in the promotion’s network debut this November. Having inked a multi-year broadcasting deal with FOX, the UFC is looking to raise their brand and the sport of MMA to even greater heights than they already have.

During today’s UFC on FOX media conference call, UFC president Dana White repeatedly stated his and his partners’ intentions to work harder than ever to accomplish that goal. Check out the video below to hear why UFC CEO Lorenzo Fertitta believes that, through that hard work, MMA will soon become the biggest and most popular sport in the world.