Earlier this month the UFC struck a landmark broadcasting deal with network channel FOX, which will see UFC fights and related programming aired both on FOX and several of its subsidiary channels (namely FX and Fuel).
The amount of exposure the UFC receives will surely increase exponentially as a result of the deal, so many are wondering if the promotion — specifically brash UFC president Dana White — will attempt to clean up their image some to appeal more to a crossover audience. Speaking with Strikeforce commentator Mauro Ranallo on his MMA Show podcast, Dana White explained why he isn’t going to change his attitude or hold his tongue regardless of on what network his promotion appears.
“I think that people need to stop taking themselves so seriously and — it is what it is,” White said. “I mean, look at Fox as a network. Fox is an edgy guy’s network. They got Family Guy, exactly, Family Guy and if you look at the programming on FX, their stuff is edgy. It is what it is, you know… some people are going to get offended and some people are gonna — if you don’t like it, don’t watch it. Guess what? We live in a day and age where there’s 390,000 channels. You don’t like what we got on? Change the channel and watch something else.”
Though he may not be willing to censor himself, White did announce plans back when the news of the deal first broke to change the appearance of future UFC shows by implementing a more professional or mainstream theme — which means no more gladiator opening.