The UFC announced this week a landmark deal with the FOX television network which will bring a wide variety of programming centered on the promotion to an audience of unprecedented size through multiple channels.
Maybe that’s why UFC president Dana White is feeling so confident.
Never one to mince words, White issued a pair of interesting and pointed messages through his Twitter page recently directed at “The Worldwide Leader in Sports,” ESPN. Apparently spurred on by the cancellation of a planned interview with the front-running sports news source, White let ESPN know just exactly how he feels about them.
“ESPN always hated us and now they hate us more now that we are on FOX. They canceled my int next week for UFC Rio F*k ESPN,” White posted.
In the interest of leaving some bridges unburnt, White made sure to leave sports talk show host Jim Rome, on whose program White frequently appears, out of the fray.
“@jimrome is the only good thing about ESPN,” he wrote.
What impact, if any, this will have on the meager amount of coverage ESPN affords the UFC or MMA remains to be seen, as does the full impact of the promotion’s coming presence on network TV.