Ever since the UFC debuted The Ultimate Fighter in 2005, the organization and Spike TV have been synonymous with one another. However, that relationship may soon be coming to an end, as The New York Times reports that Comcast is in talks to sell a controlling interest of the G4 cable channel to the UFC.
According to the report, representatives of the UFC and Comcast’s NBC Universal division were said to have met on Wednesday in New York. The deal discussed would apparently give the UFC a 60 percent or more ownership of G4, which was removed from DirectTV’s lineup last November and is one of Comcast’s lowest-rated channels. The deal could also include specials on NBC, also owned by Comcast.
UFC President Dana White has hinted at starting their own network since last fall. Their current deal with Spike ends in six months, and negotiations came to a halt after the organization proposed a significant increase in their annual payment, from $170 million to $325 million a year. White has since stated that they are negotiating with “everybody” on pinning down a new home for the UFC.
Representatives for the UFC, Comcast and G4 declined to comment to The Times on Wednesday.