Citing the tremendous growth in its Hispanic fan base in the United States, the UFC announced today the launch of UFCLatino.com.
The site, which launched yesterday, will serve bilingual UFC fans by providing unique content in both Spanish and English, catering to the culture of the organization’s blossoming Hispanic audience. The site will include news, video and special content featuring Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon girl Arianny Celeste.
“The UFC has become a really popular sport with Hispanic fans based in the U.S.,” said UFC President Dana White. “We’ve seen the fan base grow and grow, so we’re excited to launch UFCLatino.com as a way to continue to serve Hispanic fans. We’re fortunate to have great Hispanic champions such as Cain Velasquez and Dominick Cruz and we want our fans to have access and feel connected to our athletes.”
“I am extremely proud of my Hispanic heritage and honored to have such great support from the Hispanic fans,” Velasquez said. “UFCLatino.com is such a great way for Hispanic fans in the U.S. to keep up with UFC news and enjoy content in both Spanish and English. I’m excited that I’ll have the opportunity to be featured at UFCLatino.com and encourage Hispanic fans to visit the site.”
UFCEspanol.com will remain intact, offered in Spanish only, and available in Latin America.