As we reported yesterday, Bud Light and the UFC announced a multi-year renewal of Bud Light’s official beer sponsorship of the UFC.
As part of the new agreement, Bud Light and UFC will work together to present one special promotional event per year, beginning in 2011 with a live event in New Orleans airing on Spike TV on Saturday, Sept. 17. It will be the first event for the promotion in over ten years, since
UFC 27: Ultimate Bad Boyz in September of 2000.
“Bud Light’s first three years with the UFC have focused largely on growing awareness and viewership of the sport at bars, restaurants and all the other places Bud Light is sold across the country,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch, Inc. “Having brought the UFC to more people, we want to start bringing more people to the UFC by creating exclusive fan experiences only Bud Light and the UFC can deliver. ‘Battle on the Bayou’ is a first and unprecedented step in that direction.”
“Bud Light’s sponsorship deal with us a few years ago was a milestone for our organization and the sport,” said Dana White, UFC President. “We couldn’t be more excited about working with Bud Light and continuing our strong relationship.”