UFC President Dana White recently spoke with MMAJunkie.com to whom he expressed his vexation over recent comments made by rival promoter Scott Coker. Speaking with BloodyElbow.com recently, the Strikeforce CEO called himself the Bob Arum to White’s Don King; meaning that he is happy to put on good fights quietly while White is looking to aggressively push his brand and his own image. The outspoken UFC figurehead took issue with Coker’s analogy and fired back in his typical fashion.
“He [expletive] wishes he was Bob Arum,” White responded to Coker’s assertion. “Are you [expletive] me? Bob Arum put on some of the biggest fights in boxing history, and Bob is actually successful and made money. For you to compare yourself to [expletive] Bob Arum is hysterical. You can call me Don King or whatever you want. But calling yourself Bob Arum is a [expletive] joke.”
Doing his best to pile on the insults, White declared Coker’s level of success in MMA comes nowhere close to that of legendary Top Rank boxing promoter Bob Arum.
“Bob Arum has put on some of the biggest fights in history, and he’s been incredibly successful,” White said. “[Coker] has done neither.”
Despite the apparent disdain he holds for Coker, White does not wish to see the Strikeforce promotion disappear. The former Boston resident went so far as calling the Strikeforce promotion a necessity; though his compliment was just about as backhanded as they come.
“We couldn’t care less (what they’re doing),” White said. “But we don’t want them to blow their brains out and go away. We need these guys to exist. Listen, whether they want to believe it or not, they’re the small show. They’re a feeder show. Whether they want to believe it, that’s what they are. We need them.”
Just in case anyone thought White was going soft by admitting a need for the existence of Strikeforce, the UFC man-in-charge took a moment to make sure his feelings on the smaller show were clear.
“When you’re a tiny little feeder show and hanging on by the skin of your teeth, and you compare yourself to Bob Arum, are you kidding me?” White said. “What a [expletive] joke.”
Do you think White’s hyper-aggressive approach to business and promotion detracts from the professionalism in MMA or do you credit his take-no-prisoners approach for the rapid growth of MMA? Discuss in the comments section below, let us know what you’re thinking.