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Fedor Emelianenko’s Camp Calls Brock Lesnar “A Product Of UFC’s PR”

The biggest potential fight in MMA history fell apart this year. The dream fight for MMA fans the world over has been a match-up between Brock Lesnar and Fedor Emelianenko. The UFC tried to make the bout happen last year, however negotiations with Emelianenko’s camp fell apart and the Russian heavyweight signed with Strikeforce.

Since the signing, Emelianenko suffered his first true career loss (he has one other controversial loss due to a cut from an illegal elbow) to Fabricio Werdum earlier this summer, while Lesnar was dominated by Cain Velasquez at UFC 121 last week. While a bout between the two would still do huge business, it has certainly lost its luster.

Emelianenko’s manager, Vadim Finkelchtein, told that the loss proved that Lesnar was more hype than substance.

“I have long said that Lesnar is more of a product of UFC’s PR rather than a serious fighter and that fight clearly confirmed it,” said Finkelchtein. “I do not want to say that Lesnar is a nobody, but he has very little experience. What does he have six fights in MMA? He’s a pure product UFC, who met a real fighter and he lost.”

While Finkelchtein was not impressed with Lesnar, he was complimentary towards new UFC heavyweight Champion Cain Velasquez, whom he feels is the real deal.

“In my opinion, he is a very good fighter. Capable and strong,” he said. “The UFC can now present him as the best in the world and it is certainly debatable, but he’s really a fighter, not a product of PR.”

UFC President Dana White recently stated that he met with Emelianenko for the first time face-to-face. The outcome of the meeting was more of the same, with White once again saying that “It takes two to make a deal. These guys didn’t want to make a deal.”

Finkelchtein stated that they were negotiating with Showtime, and that negotiations with the UFC are still hitting the same roadblocks that they been for the past several years.

“Now we are in active negotiations with Showtime on a contract extension, and perhaps we will renew it,” said Finkelchtein. “But the UFC does not offer such opportunities and imposes its monopoly conditions. They believe that everyone should be in the UFC. We would love to fight with Lesnar, and Velasquez and all but why should we give up all these undertakings, all the years spent on Fedor’s development will go to them? Fedor did not grow in the UFC, right? So why should he go to the UFC? If Dana White wants to fight, he can easily hold it, because we do not mind. And while the contract with Showtime gives us more opportunities.”