UFC president Dana White has made no bones about his obsession with taking over the sports world. Following Saturday night’s UFC 118 event, the ambitious promoter announced they have hired a highly regarded former NBA China executive to head their Dedicated Asian Operations division.
“We just hired a guy gentleman named Mark Fischer and he’s the executive vice president and managing director of the Ultimate Fighting Championship Asia. He’s gonna run things over there,” White stated at the post-fight press conference.
It will be Fischer’s responsibility to build a roster of local talent and develop relationships with the sports federations in the Orient, including the China National Wushu Federation.
“I’m delighted and honored to work with Dana and the Fertitta brothers (co-owners Frank and Lorenzo) to build the Ultimate Fighting Championship and our other businesses in Asia,” Fischer said. “It’s a fantastic market. I think we’re just scratching the surface. A lot martial arts began their tradition there. We’re very respectful of that.”
The Octagon has hosted four events in Asia , all of which took place in Japan. Although the world’s premier MMA promotion hasn’t held a show there in the past decade, he believes his experience and savvy will help speed up the Eastern invasion process.