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MC Hammer Tries Out MMA Managing

Three-time Grammy Award-winner MC Hammer has launched Alchemist Management (, a management, promotion, marketing and brand-building firm for MMA fighters. Hammer serves as the new company’s CEO and has named Lex McMahon as President and Nima Safapour as Vice President of Business Affairs and General Counsel. Alchemist Management is based in Los Angeles.

Hammer brings significant experience in top-tier sports and entertainment management to Alchemist. Prior to his celebrated musical career, he began his professional life in sports. Later, after achieving worldwide fame in the music industry, he returned to the sporting world and represented professional athletes in contract negotiations. In the 1990s, he managed Evander Holyfield to the world heavyweight boxing championship.

“I’ve been a fan of combat sports for years,” said MC Hammer. “MMA is the fastest growing sport in the world and this is a great opportunity for us to launch a full-service management company. Alchemist Management will leverage its relationships and resources for the benefit of fighters, the sponsors, and the industry at large.”

Alchemist Management will represent athletes who compete in UFC®, Strikeforce, and other top MMA organizations.

Hammer is joined by executives Lex McMahon and Nima Safapour who will oversee day-to-day operations and fighter management. McMahon is also the co-founder of Train the Troops MMA, an organization which facilitates the integration of MMA fighting techniques into active military units. Safapour previously served as the CEO of No Limits Media Group (NLMG), a sports management and consultancy firm. Earlier in his career, Safapour spent significant time training with the legendary Gracie family, pioneers in the sport of Brazilian Jiu-Jitsu.

“Alchemist Management seeks to maximize all available opportunities for success and security for its athletes both inside and outside of competition,” said Lex McMahon.

Alchemist Management is dedicated to providing each of its fighters with a long-term business-minded strategy for career advancement. The company strives to heighten the careers of its fighters through securing matchups in top promotions, sponsorships, training assistance and media relations and publicity in the entertainment industry as well as in MMA and sports press. Alchemist works to raise the public profile of its fighters in MMA, sports and the entertainment business.